> You might think that no-one really buys a car because of the product placement... | Hacker News

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thaumasiotes on Nov 6, 2014 | parent | context | favorite | on: Advertisers scramble as ‘non-human traffic’ eats u...

> You might think that no-one really buys a car because of the product placement where the successful business owner drives that model in their favourite TV show

That would be an unusual viewpoint. People love identifying with their heroes -- I don't think anyone considers that a secret.

Related: http://basicinstructions.net/basic-instructions/2014/10/26/h...

Silhouette on Nov 7, 2014 [–]

That would be an unusual viewpoint. People love identifying with their heroes

Of course. My point is simply that there are more tried and testing advertising models that work than just the two that exist in roymurdock's opinion.

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