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Everyone else scoffed, pointed out their use of AdBlock

If your entire class was running AdBlock, then your sample is far from representative of the general population.

There are two ad models that work in my opinion

The thing is, opinions don't matter in this game, facts do. Do you really think major brands like Coca Cola or McDonalds or Ford spend such astronomical sums of money on advertising without being pretty good at knowing what returns they get?

You might think that no-one really buys a car because of the product placement where the successful business owner drives that model in their favourite TV show, but you'd be wrong.




> You might think that no-one really buys a car because of the product placement where the successful business owner drives that model in their favourite TV show

That would be an unusual viewpoint. People love identifying with their heroes -- I don't think anyone considers that a secret.

Related: http://basicinstructions.net/basic-instructions/2014/10/26/h...


That would be an unusual viewpoint. People love identifying with their heroes

Of course. My point is simply that there are more tried and testing advertising models that work than just the two that exist in roymurdock's opinion.


> If your entire class was running AdBlock, then your sample is far from representative of the general population.

Indeed, Adblock Plus is only installed by ~7% of Firefox users:

https://addons.mozilla.org/en-US/firefox/compatibility/




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