I think the conclusion of that first link is worth lifting into the thread here:
> In the end, I’ve never heard a founder of a successful company say the name of the company was an important factor in its success; similarly I’ve not heard of a name being the fatal blow. (emphasis original)
Solid, common-sense advice, and one reason I qualified what I said to "existing companies". For a new one, it doesn't really matter. But for Nike, it really is important to them that their name isn't descriptive.
