Thanks, it was unclear from the website and the article. No free lunch and all that, so when I see something like "What do we want in return? NOTHING!", I get a little suspicious.
They can scout out potential recruits, and obtain ideas on how to improve their products. It's an HR and R&D cost.
-edit: also it's good advertising in just having the program, and as gratitude, people part of the program could advocate Redgate's products down the line (it's PR)
-- Building an ecosystem (in a city with a lot of potential, both people talent and experienced angels/VCs)
But I know the guys involved, so I'm a little biased. They're awesome and have the absolute best of intentions.