I can understand the natural scepticism and the 'no free lunch' viewpoint. But I know Neil and Simon and can happily vouch for them as people. In Red Gate they have bootstrapped (completely without any external investors) a profitable company that is turning over tens of millions of dollar a year. They are the slightly unusual (at least by valley standards) entrepreneurs who have little or no desire to take their company public. I am sure some commercial opportunities will come of this for them, but I very much doubt that is their primary motivation.
Really pleased to see this is a happening and wish them all the best with it.
Thanks, it was unclear from the website and the article. No free lunch and all that, so when I see something like "What do we want in return? NOTHING!", I get a little suspicious.
They can scout out potential recruits, and obtain ideas on how to improve their products. It's an HR and R&D cost.
-edit: also it's good advertising in just having the program, and as gratitude, people part of the program could advocate Redgate's products down the line (it's PR)
And just to clarify the TC article: Red Gate are looking for multiple teams of two to three people, not just one group.