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> It's not like Apple is a threat to Microsoft in the operating system market.

Apple's the primary threat to Microsoft in the operating systems department. Nothing else comes close.




While it may be the most widely used alternative, it cannot be considered a "threat" when it's market share is orders of magnitude smaller, and not gaining ground very quickly http://marketshare.hitslink.com/os-market-share.aspx?qprid=9


Year over year, Apple's market share has grown from 3.54% to 4.86%. That's 37% growth, FWIW. Seems like that would correspond to a pretty big jump in sales.




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