Our focus right now is LATAM, and would most likely head towards other developing markets before trying anything in the US.
That's probably the most pragmatic and best approach: to understand the needs of your specific market area and all of the participants, and nail them. Having met with Bryan a couple months ago, he understood the pain points in the US market (having basically grown up in the industry…) and nailed them. I'm sure he's learned more since we've last spoke with the help he has gotten to carry out his vision.
It's really great to see companies like these. Good Luck!