We are in the same space and to be honest we were amazed by Keychain's launch. According to VentureBeat [0], they had 1 in every 500 trucks in the US on launch day (Aug '12). We launched in May of the same year and we know how hard it is to find good, qualified drivers.
Sadly, there's not a lot of public information about how Keychain works so I can't say for sure if we're doing the exact same thing. I do think we're seeing the same problem though: the last big change in cargo logistics was the introduction of containers for transportation (and that was decades ago). We can do better.
Our focus right now is LATAM, and would most likely head towards other developing markets before trying anything in the US.
That's probably the most pragmatic and best approach: to understand the needs of your specific market area and all of the participants, and nail them. Having met with Bryan a couple months ago, he understood the pain points in the US market (having basically grown up in the industry…) and nailed them. I'm sure he's learned more since we've last spoke with the help he has gotten to carry out his vision.
It's really great to see companies like these. Good Luck!
Sadly, there's not a lot of public information about how Keychain works so I can't say for sure if we're doing the exact same thing. I do think we're seeing the same problem though: the last big change in cargo logistics was the introduction of containers for transportation (and that was decades ago). We can do better.
[0] http://venturebeat.com/2012/08/21/keychain-logistics-truckin...