I think our human desire for constant attention, feedback, approval, communication, collaboration, instant satisfaction, etc. has always been there. But now technology has caught up.
Perhaps though the pendulum will swing back the other way if technology enables us to get too much instant, constant attention?
I don't think it's 'perhaps', as much as 'eventually'. One defining characteristic of human (USA at least) generations is their absolute burning desire to find fault in the social norms of the previous generation.
It stands to reason that the next generation or the one after will take it a step back from smart phones and everything instantly accessible simply because that's what their parents or grandparents thought was cool.
You're already seeing this - hipsters are entranced by the pastoral - city chickens/livestock, city farms, etc.
Personally I think it's more likely that we'll adapt over the next few generations to cope with it, than it is that a conscious effort on our part will reverse the trend.
People underestimate the rate at which social behaviours change. I'm 27 and have younger cousins who have completely different social conventions and understandings in and out of school than what I experienced. Much of that is due to pervasiveness of the net and mobile. It's really bizarre.
There is also a human desire to consume lots of sweet and/or salty, or fatty food. It has always been there, and for good evolutionary reasons. But then the fast-food technology caught up. And now watch the results.
Perhaps though the pendulum will swing back the other way if technology enables us to get too much instant, constant attention?