Interestingly, that headline first read "John Deere sucks at software. Help us build the mobile app farmers really want." Someone must have edited it because it is not a good idea to alienate a possible future partner/acquirer. These are new companies, and they are still learning how to handle publicity and marketing. It is also possible that they intended to cause a stir with the controversial headline and generate buzz.
they are still learning how to handle publicity and marketing.
I think this is a crucial observation. Anyone who is recruiting (or fundraising, selling etc) wants to generate buzz, but those without experience do not naturally know where exactly to draw the line for what type of audience.
Interestingly, that headline first read "John Deere sucks at software. Help us build the mobile app farmers really want." Someone must have edited it because it is not a good idea to alienate a possible future partner/acquirer. These are new companies, and they are still learning how to handle publicity and marketing. It is also possible that they intended to cause a stir with the controversial headline and generate buzz.