100%. The vast majority of it is meaningless. People tried to copy google back in the day, and apple, etc. None of it makes a meaningful difference. The only thing Google, Apple, Amazon, Nvidia etc have in common - a really great product/service in a large, growing market that lends itself to a competitive advantage.
Yes – people forget that during the Jobs era, he was very transparent that Apple's secret sauce was almost obessively focusing on thoughtfully executed tentpole products, but otherwise having nearly conventional org structure and culture (modulo Jobs letting managers internally poach people for secret new projects.)
The fact that Apple now depends a lot on services for profitability has changed their priorities and ethos quite a bit, and I think the late-2010s depths of shitty hardware and software QA demonstrated that.
