Apple goes further than simply buying more air freight.
I work for an APPLE/DELL/otherstuff reseller.
The decision to use sea or air freight is based on a calculation based on the size of the product and its value (and therefore the amount of capital that would float for weeks instead of being here quite fast).
Apple, with its valuable and small product is always Air Freight.
An iMac 27" is twice the value and half the size of an OptiPlex 790. So Air Freight would only make it 10% more expensive.
I work for an APPLE/DELL/otherstuff reseller.
The decision to use sea or air freight is based on a calculation based on the size of the product and its value (and therefore the amount of capital that would float for weeks instead of being here quite fast).
Apple, with its valuable and small product is always Air Freight.
An iMac 27" is twice the value and half the size of an OptiPlex 790. So Air Freight would only make it 10% more expensive.
Apple designs with that in mind.