Not the OP, but I see a ton of Schitt's Creek "reaction gifs" on Twitter replies, which are usually embeds from Giphy. The most common ones are SC, reality TV, maybe the Office US.
I see Schitt's Creek and a few other shows, where a high percentage of the gifs have the same logo in the same spot and/or identical, fancy, pop-in captioning. They seem to be "official" gifs of some sort—I'd just assumed it was a pay-for-placement kind of thing. Also, sports gifs, where it's some player in their jersey saying something, often in front of a white background, and there are a ton of them and they all look like they were captured in the same shoot—identical framing, lighting, everything—and I find it unlikely ordinary users found some video like that and cut up every single player's segment into gifs. Those also seem like some kind of official effort.
Just search for an emotion: confused, amazed, enraged, bitter, insulted, offended.
For all I've listed, Shitt's Creek watermark is visible near the top. That said, it's not the worst one. While I experimented with such prompts, I've seen a lot more (HBO) Max watermarks, but they don't do show-specific watermarks.
