If you've used Giphy, you may notice a ton of the gifs are from the CBC show "Schitts Creek". It seems like their media team did an incredible job clipping up the show and uploading a ton of high quality gifs to the platform. I'm reminded of the show almost everyday when searching for gifs. It's likely a (relatively) low effort, high reward piece of marketing.
I think some of that may just be how _well-suited_ Moira and David in particular are to that sort of use. You also see a lot of reaction gifs using Lucille from Arrested Development, who's very much the same archetype as Moira.
Yes, but the format is very professional. It always includes the text, with some words emphasized in yellow. These are done intentionally, not just someone clipping a youtube video.
I think that it’s also to do with how visually exaggerated the four main characters on the show are. That style of acting leads to some great gifs that don’t need context.
I’m trying to remember if it was giphy that if you search for Star Trek, 90% of the results are Star Trek Discovery gifs.
I guess deals with a given id holder was one way to monetize this sort of service, and totally stifle the organic weirdness and randomness at the same time.
There's a few shows I've checked out solely because I've seen so many reaction GIFs and stills from them. ("Community" comes to mind.) If your show lends itself to the format, it does seem like a great way to market it.
Not the OP, but I see a ton of Schitt's Creek "reaction gifs" on Twitter replies, which are usually embeds from Giphy. The most common ones are SC, reality TV, maybe the Office US.
I see Schitt's Creek and a few other shows, where a high percentage of the gifs have the same logo in the same spot and/or identical, fancy, pop-in captioning. They seem to be "official" gifs of some sort—I'd just assumed it was a pay-for-placement kind of thing. Also, sports gifs, where it's some player in their jersey saying something, often in front of a white background, and there are a ton of them and they all look like they were captured in the same shoot—identical framing, lighting, everything—and I find it unlikely ordinary users found some video like that and cut up every single player's segment into gifs. Those also seem like some kind of official effort.
Just search for an emotion: confused, amazed, enraged, bitter, insulted, offended.
For all I've listed, Shitt's Creek watermark is visible near the top. That said, it's not the worst one. While I experimented with such prompts, I've seen a lot more (HBO) Max watermarks, but they don't do show-specific watermarks.
