I think they make it pretty clear this product is for everyone but that Latino's are their first market.

Imagine if someone made a similar product, but explicitly marketed towards white people. How well would that be received here?

Ironically, I think many latino's do classify themselves as white! https://www.pewresearch.org/hispanic/2021/11/04/measuring-th...

I get what you're driving at but I just don't think it's helpful for anyone to pretend that there aren't groups of people with different needs, cultures, etc. and don't think this is that big of a deal

I actually agree, and think there's probably a clear need here to provide for a market that's underserved. I do think it's odd to categorize this as inclusive though.

Latino relates to country of origin not ethnicity.

There are many colonies of Europeans in Latin America that are mostly endogamic and they would be considered Latino too.

Country of origin can be an ethnicity. Ethnicity isn't race.

https://en.wikipedia.org/wiki/Latino_(demonym)

>Neither "Hispanic" nor "Latino" refers to a race, as a person of Latino/Hispanic ethnicity can be of any race

https://thesocietypages.org/teaching/2013/04/02/latino-race-...

>As sociologists, we are quick to refer to “Latino” as an ethnicity,

So an endogamic Mennonite living in Latin America is the same ethnicity as a tribe member from the Amazon? Makes a lot of sense. Good job, sociologists.