As jobs get more and more differentiated, it's getting harder for the "uninitiated" to find the right wording that speaks to the right people. Is there a conclusive list of job titles and specifications one could rely on?
FWIW, I'm looking for someone to lead all engineering efforts wrt to "everything analytics":
- what to measure and where to measure (EDIT: meaning "which actions, e.g. clicks, constitute the start of a specific action? How can we determine that a user stopped for break? etc... more details below!)
- which tools to use
- how to integrate libraries/services
- where to store data
- how to access raw data
- how to process raw data
- how to access processed information
... at a 10-15 person (six developers) Startup.
EDIT: To answer the questions below and specify the role: we're in EdTech, so the data we want to gather is used to 1) give users an overview of and feedback about their activity, 2) create effective and evidence-based interventions, and 3) improve learning outcomes and engagement. More detailed objectives are determined by management and research roles, but they still need to be translated into code – almost like a restaurant owner can tell a chef to make a specific dish, but the chef still needs to know which pan to use.
In my experience, what and where to measure should be led by your business folks. The rest of the responsibilities could probably be handled by a data engineer.
I guess my word of warning is that I don't think you'll find someone with three areas of expertise
1) understanding your business / industry at a level deep enough to know what to measure.
2) having the core statistics and analytic capabilities to work with someone in category 1) to get insights out of the data.
3) having a deep understanding of databases and engineering pipelines to make functional and reliable data infrastructure that allow folks in 2) to be good at their job.
If you are starting a new analytics department, I would be looking for an existing person at the company to take responsibility for 1) and look for a great candidate in 3) who has worked closely with others in 2).