"My original "plan" (ie grand scheme) was to have everything figured out and perfected and then publish it all at once, fireworks and all. Needless to say I no longer think that's a good idea..."

I am struggeling with that, too, since years.

I have given up on the "perfect" long ago and am happy with "good enough". But still, there is no way to update a first impression.

If the first impression is bad, they might walk away and never come back. Even if the reason was some stupid technical glitch, that could have been easily fixed. So I would argue in some cases it is indeed better to wait some more time and fix the showstoppers.

Which is why I probably also won't publish today, even though I figured, easter might be a good time strategically.

But I will show it some more people in person today and judge by their reaction what of the issues are really critical.