> Now there's sooo much choice, and most of us end up trying to find the perfect purchase.
The challenge I have now in most product categories is filtering out the sewage-offerings from the genuine values. I don't mind lots of choice if presented with an adequate McMaster-Carr type information-oriented UI (as opposed to the ad-friendly UI's we suffer through these days). I mind when most of the choices are dumpster fire quality, and I have no way to filter them out.
The challenge I have now in most product categories is filtering out the sewage-offerings from the genuine values. I don't mind lots of choice if presented with an adequate McMaster-Carr type information-oriented UI (as opposed to the ad-friendly UI's we suffer through these days). I mind when most of the choices are dumpster fire quality, and I have no way to filter them out.