While not perfect, it was often good enough. Go in, see 6 cameras in three price ranges, choose the one fitting the best for the price you're willing to pay, then walk home happy. Now there's sooo much choice, and most of us end up trying to find the perfect purchase.
> Now there's sooo much choice, and most of us end up trying to find the perfect purchase.
The challenge I have now in most product categories is filtering out the sewage-offerings from the genuine values. I don't mind lots of choice if presented with an adequate McMaster-Carr type information-oriented UI (as opposed to the ad-friendly UI's we suffer through these days). I mind when most of the choices are dumpster fire quality, and I have no way to filter them out.
The (somewhat disputed) thesis of the paradox of choice.
But I don't really disagree especially for relatively commodity purchases. Yes, I actually looked up a spray nozzle for a hose on Wirecutter. But would I have been perfectly fine just walking into Home Depot and grabbing one? Probably.
That said. I'm probably better off researching thins like dishwashers rather than walking into a store (then or now) and picking one that catches my eye or that the salesperson recommends.
But you can certainly get into analysis-paralysis with any number of things from travel to cameras. And you're often better off just shutting the analysis down at some point.
