Ugh, no. You would just create a super-parasite. Evolution is parsimonious. You would need to know how to build a mind the simple way in order to direct evolution down just that one path that leads to minds - and meanwhile you'd have cruelly killed millions of by-then thinking feeling persons who didn't quite measure up. And who knows what other tendencies you'd have created aside from intelligence? The whole thing would be a nightmare.
No one has a fitness function for a search interface. But Google does a lot of A/B tests and the interface evolve.
I think that they are not using random mutations in the code. They design the "mutations". But the important point is that they don't have a theoretical fitness function.
Con: It can be slow.
Pro: It worked at least once.