For anyone who had not been aware (like me), apparently Intel has renamed their third gen 10 nm process to 7, and their 7 nm process (the one that they describe as being their first full use of EUV, that got pushed back to 2023) is now named 4. That puts Intel’s node naming roughly in line with TSMC and Samsung in terms of feature density.
there was a restaurant, a&w I think, which had a 1/3lb burger. a whole bunch of people thought it was a ripoff - smaller than a quarter pounder. As it's impossible to explain to the masses that they need to repeat 3rd grade, the restaurant gave up on the idea.
then there was windows. have you actually heard an elite hipster tell you, a professional highly paid tech guy, that mac is superior because windows is behind on operating systems? not because unix is better. no, because windows was "8" and mac was "10." X is the roman numeral for "10" you see, and 10 is a later version than 8. So ms ended up skipping windows 9.
There was a defined standard for process sizes. A bunch of unethical marketing scammers used half-truths to scam people. It worked, because people can't even figure out a hamburger. And now the people who followed the long-established standard have to switch to the scammer's standard, because they still need that hamburger guy's money.
Here's the problem with customers... You need their money.
