It's no surprise, that was classic MS strategy. Sell the thing everyone actually needs (Office, because they smothered the competition), but bundle it with something sticky which will also hoover up data about your workers - no need for the product to be any good, execs in charge of purchasing won't have to suffer with it for a fraction of the time employees spend. Oh also, I happen to have $200k of Azure credits here for you - no pressure but if you do start using Azure we'll make the bill for all this productivity software go away...
I feel like this aligns with the cartoon of big tech in my head, which goes something like this:
- Apple is the designer: I want to make everything beautiful and perfect. Sometimes that pesky messiness of reality gets in the way, but if that's the case, it's reality which should change.
- Google is the engineer: Yeah cool this project sounds good, let's replace that old technology with this new thing that will be so much better! We'll release the prototype in a month, and six months from now we'll have the whole thing done. Hmmm 4 months later, some of those details that took years to refine in the old version are actually pretty tricky, and these weird users like actually want to keep them... Yeah details are hard, let's put this project on back burner because now I'm excited about new project!
- Microsoft is the MBA: Products don't matter! They're just interchangeable widgets the grunts working below me have to concern themselves with. The important thing is what I can sell to upper management with my power-point presentation. We're data-driven, so as long as my KPI's improve, that means I have made the morally correct decision. If I can leverage or trick users into using the product the way I want, it means I'm good at my job!