Maybe one can charge a "thrill premium" for the "opportunity" to ride with a "sub 4.0" driver?

It worked for marketing yellow "champagne" diamonds. I joke that the next trend is "chocolate" and "dark chocolate" for selling brown and black-ish industrial diamonds on the retail market.

You mean like this? https://www.levian.com/ChocolateDiamond

Now we're talking. I could get a list of prices vs ratings.

I haven't had a "bad" experience, but I've had some better than others.

> Would you pay more to guarantee getting the highest rated driver near you?

Part of Uber Comfort's value proposition is that only highly rated drivers are allowed to participate.

Oh my, that reminds me of that Black Mirror episode with the red-headed girl that only thought about her rating 24/7.

Edit: Season 3, Episode 1 "Nosedive"