>Banners hosted locally and not by a third party service probably won't be affected at all.
So you have to install and manage your own local ad server to earn ad revenue from your site? Many publishers large and small use ad servers e.g. doubleclick, adtech to avoid this overhead.
>Why can't the advertisers simply re-evaluate the rates they pay per impression based on the expected cost/benefit under the new model?
> So you have to install and manage your own local ad server to earn ad revenue from your site?
No, you just have to use a system that doesn't try to track users everywhere they go.
> Many publishers large and small use ad servers e.g. doubleclick, adtech to avoid this overhead.
That's fine. Those ad servers are free to continue offering their facilities to webmasters who would like to use them rather than setting things up themselves. The only difference is that now the centralised services won't be allowed to track everyone everywhere.
> Yes, publishers loose out once again.
You keep saying things like that, but I don't think you've ever explained why you think this is inevitable. I and several other posters in this discussion have now presented you with numerous alternative ideas that still allow sites to carry advertising that is fairly well-targeted without violating the new rules that are going to apply after May. Those methods funded numerous sites for several years before the current generation of spyware-based ad networks took off, and given that hosting is far more competitively priced now, I don't see why today's enthusiast sites shouldn't be able to cover their costs if yesterday's could.
So you have to install and manage your own local ad server to earn ad revenue from your site? Many publishers large and small use ad servers e.g. doubleclick, adtech to avoid this overhead.
>Why can't the advertisers simply re-evaluate the rates they pay per impression based on the expected cost/benefit under the new model?
Yes, publishers loose out once again.