This is no fun: it is dead serious. You are cheating yourselves.
The following crowd of PG's self delusion of ~ creating wealth out of void is a fallacy: the tomatoes for his spaghetti and $ for Vulture Capital has to come from somewhere. Xobni, viaweb, Y! and alikes are "acquired" using money which is being literally extorted from institutions of state capitalism, colonies and client states. This is not "legal" per se, so the euphemism for this is "cheating". Tongue in cheek...
The problem of language (is it a learnt pattern or inherent?) brings us to some Necessary Illusions, which some believe is essential for building large systems.
What I am saying, is that abstractions behind wealth transferring interfaces hide a great deal [in both sense]. Being naive about it or ignoring it is cheating yourself. Letting others getting away with cheating also makes you complicit, therefore you are back at cheating yourself.