If that's the narrative, then they didn't do it because they wanted to help Apple, they did it to help themselves (and helping Apple is simply a byproduct of that). Either way, it's a big stretch to blame Apple for Google helping themselves.
Yeah, I think they've practically been losing money on phones since they started. I mean they're not losing YouTube levels of money, but it's not very profitable. And anyway compared to any search ads everything else is peanuts.
Apple is attempting to do whatever it takes to monopolize the after-market.
Google is not. Search "pixel3 repair" or "iphoneX repair" on google and in both cases, you might get a couple of official apple or google hits at the top as you'd expect, and then scores of hits for iFixit and independent repair shops including maps.
I absolutely believe GP got nailed by adwords, but it doesn't seem like the search itself is being warped to pretend like there's no options.