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> Price transparency. Require medical providers to publish a price list for every service they provide, then let there be Expedia for scheduled medical procedures.

Good one.

> This wouldn't really work. The nature of the insurance market is they predict how much it would cost at what probability and then add a percentage as a risk premium. If you lowered the risk premium in absolute dollars against the same level of risk and cost, nobody would provide insurance. If you lowered the cost of claims for the same absolute dollar amount of risk premium, more companies would provide insurance and the competition would reduce the absolute amount of the risk premium per customer back to the original percentage (which is based on risk-adjusted reward) of the now-smaller cost/risk -- which is what they're trying to prevent.

Hmmm...that's an interesting point. You might be right. However, it would incentivize them to control costs that are in some way unique to them. In other words, it'd incentivize them to negotiate deals with providers, or incentivize their customers to reduce their spending. Because while it is true that the equilibrium is the same level of profit for them, in the shorter run, each incremental unit of downward price movement they get within their own customer base is valuable to them. But I definitely agree my point here isn't as strong as I thought it was, thanks.

> What you need is for people to be buying less insurance, i.e. insurance covers what it's supposed to -- losses greater than what you can afford -- rather than covering routine low and medium cost procedures and removing anyone's incentive to care about prices when choosing a provider.

Ya, totally agree here too. I was just contemplating the fact that I pursue this exact strategy for my own insurance...when I pay for it out of pocket. My employer provides health insurance, so I choose the platinum-plated super deluxe package, and pay only a bit of the cost myself. For my car insurance, which I pay for on my own...I pay for the financially correct amount of insurance: insurance against ruin. I want to be insured against an unexpected cost that would financially ruin me...and aside from that, i'm happy to eat the costs of random fender benders myself, and rely on my own driving habits to minimize those costs.




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