I have one of their 4k oled tvs, but I don't see which ads you are talking about ?
To be fair my tv is mostly used to read my hard drive, youtube, netflix and games and not even connected to regular channels, so maybe I am missing something to get them.
On LG OLEDs, when you press the Home button, there's a sidebar on the left that consumes about 1/5th of the screen with an ad. Free trial of Starz, that sort of thing.