becasue this is exactly what they intended to do. Have the entire YC community talk about it and cr8 some interest about their program. It seems to work.
I once had a philosophy professor who liked being provocative. He was a sort of evangelical atheist. He gave a talk entitled, "Is Belief In God Immoral Or Merely Irrational?"
That (unethical or merely incompetent?) is the sort of interesting debate they've created about themselves.
