While that may be true, 95% of news media is not also promoting a company without doing much (or any) research to balance out its positivity.
Does that mean most of the puff pieces about companies are written or bought by the company they're about? Yes. In that, almost everything you've read by a "Contributor" on Forbes.com fits under that category. The firewall between editorial and advertising at most media companies has fallen apart.
This isn't that, though. This is some weird PR thing that doesn't even seem to appear on the normal site, as far as I can tell.
