I thought it was a great story. Why must it be sponsored?

smt88 · on Feb 19, 2018

It's poorly written, glowing, and has very little substance. It's a good bet that the company ghost-wrote it or paid to have it published.

austenallred · on Feb 19, 2018

95% of news media is poorly written, flowing and has little substance.

I found it interesting. I highly doubt that’s the case.

smt88 · on Feb 19, 2018

While that may be true, 95% of news media is not also promoting a company without doing much (or any) research to balance out its positivity.

Does that mean most of the puff pieces about companies are written or bought by the company they're about? Yes. In that, almost everything you've read by a "Contributor" on Forbes.com fits under that category. The firewall between editorial and advertising at most media companies has fallen apart.

This isn't that, though. This is some weird PR thing that doesn't even seem to appear on the normal site, as far as I can tell.