Okay, that was a little flippant on my part.

I agree with the other two guys that there isn't a whole lot of correlation between profitability and importance.

I just think you're underestimating the importance of social tools that help people communicate more efficiently. I could replace 'Facebook' with 'email' and 'Google' with 'the telephone' and your rant would make about as much sense, but it'd be just as wrong.