I agree with the other two guys that there isn't a whole lot of correlation between profitability and importance.

I just think you're underestimating the importance of social tools that help people communicate more efficiently. I could replace 'Facebook' with 'email' and 'Google' with 'the telephone' and your rant would make about as much sense, but it'd be just as wrong.

You should look that up (i.e. read Kuhn’s Structure of Scientific Revolutions), because it does not mean what you think it means. (Except when used as a bullshit buzzword by “enterprise” software executives)