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> Then I realize their in-store price is $10 higher than online

Isn't that normal? People who use Internet can easily compare prices in different shops so the price for them is more competitive. And people who have already spent their time to get to the shop are not so picky so they can pay more.




That may be so, but I understood the main issues to be on one side the inconvenience of the whole chain of events, and on the other side the fact that they were unable to price-match their own website.




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