We didn't quite get to the size where we needed that before we sold off the dial up business (for a pittance; we contributed to accidentally set off a price war in our market with incumbents with deep pockets - it was no fun, but I learned a lot)
I got lucky in that regard. The larger company in our area decided it was better to buy us out than compete on quality of service, so we were in a position to better negotiate terms of sale.