This reminds me of the Pepsi challenge. They blindfold you and have you take a sip of Pepsi then a sip of Coke. The results usually have Pepsi wiping the floor with Coke, despite Coke outselling them everywhere. It turns out the reason for the disparity it that they only test the initial sip. Pepsi is sweeter than Coke which seems better to most people when just sipping rather than drinking a whole can.
I've never understood this. I'm not a huge soda drinker, but I can tell the difference between at least Pepsi, Coke, and Dr. Pepper, by smell alone, no tasting required. One sip and I can tell you Diet or Regular, on top of the brand. I have not observed that I've got an above-average sense of smell or taste. What good does the blindfold do?
Few of us got a free dinner out of an unfortunate friend of ours who claimed, for years, superiority of one product over another and his ability to taste the difference easily.
So one night we decided to put his claims to test: he was summarily sent to basement with a few friends; while the remainder of us prepared the samples in the kitchen.
We (preparers) then left the room while he sampled and wrote down his choices - as double-blind as we can make it.
He was wrong even more than random guessing would've allowed; and the video of his confident, but entirely erroneous reports are still an amusing viewing amongst our group :)
Mind you, he still claims superiority of one product and his ability to tell. But time again, these claims don't bear testing...
>but I can tell the difference between at least Pepsi, Coke, and Dr. Pepper, by smell alone, no tasting required. One sip and I can tell you Diet or Regular, on top of the brand
Well, the point of the article is that there are many people who claim that they can do such things, but when they're put to the test...can't.
Have you actually tested yourself, or do you just assume you can do it?
In short: Richard Clarke, an audio guru, put his own money up to reward people who could tell the difference in sound quality, consistently, between two level-matched amplifiers of varying price. No one has passed. Audiophiles have been complaining about it for years.
This reminds me of the Line6 Helix Challenge[1], where you have to decided between the Real amp vs Simulated amp.
Sure they made it to promote their product and I guess there is no money involved. But in the end they show your scores and the % of all tests. If you take out the "don't know" it is near 50/50.
Yeah, but I'd certainly know which brand I was drinking after a sip, and likely before, hence the confusion. That doesn't seem "blind", aside from in the most literal sense. How can there be a big reveal of "you chose Pepsi!" and the surprised reaction when they'd (I thought—this thread is making me reconsider) have to be entirely unfamiliar with mainstream sodas or have suffered some kind of nerve/brain damage not to be able to tell which they were drinking from taste and smell alone. I don't find the differences between the two to be subtle, but maybe it's just me after all.
There are two important things here. One is that until you do a blind test, I wouldn't bet on your abilities. People think they can tell things and effects apart if they have a lot of experience. But it takes a proper experiment and they find out they just relied on their biases.
The second thing is that "proper experiment" I mentioned. It's one thing to tell someone they're getting Coke and Pepsi. It's another to tell them they get two new products (but actually Coke and Pepsi). Yet another to tell them they're getting Coke and Pepsi and give them generic-cola-1 and -2. All of those may tell you something interesting.
Check the paper "Blind Taste Test of Soft-drinks – A Comparison Study on Coke and Pepsi" - people actually can't identify the brand properly.
Interesting that respondents seem to be using "sweetness" as a stand-in for "how much I like it". I'd class Coke as a fair bit drier than Pepsi—still quite sweet, but noticeably less so than Pepsi. The "open" version of responses, though, rate Coke as much sweeter.
I don't get measuring the "caffeine" perception, but maybe I'm just unusual in not knowing what caffeine _per se_ tastes like? Possibly something's being lost in translation (so to speak) here.
I wonder what percentage identified _both_ drinks correctly. Perhaps it turns out that ~half+ of all people are really bad at differentiating flavors in colas.
Interesting that "can't identify" went up with Coca Cola. I definitely find both its nose and flavor to be milder than Pepsi, so I guess that makes sense.
(for the record, I go for Coke over Pepsi, which you'd have to pay me to drink, though even Coke wears out its welcome with me after a half-dozen ounces or so)
> I wonder what percentage identified _both_ drinks correctly. Perhaps it turns out that ~half+ of all people are really bad at differentiating flavors in colas.
If you serve it cold enough most people can't tell the difference between coke and 7up.
I used to drink a ton of Coke and I guarantee I could tell the difference between Coke and Pepsi. These days I rarely drink soda, and while I think I could tell the difference, I could probably be fooled.
You might then be surprised to learn that many people cannot tell the difference, even from taste, between coke and pepsi.
Dr. Pepper I think has a more distinctive taste but my point is that your experience may not line up with what most people expect and you may in fact have an above average sense of smell and/or taste.
That would certainly surprise me. Coke tastes sour to me and Pepsi sweet. I can't imagine confusing them. (If you couldn't tell, I hate the taste of Coke.)
First, have you actually tried it blindfolded? If you know what you're smelling the test is completely invalid.
Second, assuming you can indeed tell the difference, you're assuming smell and taste are one single axis. You might be good at differentiating only certain kinds of molecules.
Not literally blindfolded, but with cups of soda with no information about which was which. Not something I've practiced, but I've tried it out a couple times after I noticed by chance I could do it. Definitely works, not even difficult. And I say "what?" to the question "do you smell that?" often enough that I doubt I've got any general special ability in that department.
> Second, assuming you can indeed tell the difference, you're assuming smell and taste are one single axis. You might be good at differentiating only certain kinds of molecules.
So possibly I'm a soda-only super-smeller/taster. Ha, there's a handy skill. :-(
Out of curiosity, have you actually tested your ability to tell the difference? You know, someone other than you puts, say, 10 samples in identical cups, randomly makes 2 coke, 3 pepsi, 1 Dr Pepper, and 4 from another brand unfamiliar to you, and you're able to identify each by smell each time?
That could get tough if the unfamiliar ones were carefully-chosen to smell similar to the three main ones, for instance. I picked out those three because they're so easy to tell from one another (which is why the Pepsi Challenge things strikes me as silly) and because "blind" Pepsi/Coke taste-tests were the topic. I'd guess something like RC thrown in the mix could make me confuse it for Pepsi, and some of the closer Dr. Pepper clones might get me, especially on a smell-only trial. Coke'd be tricky since its got the mildest odor of those three and I'd have mainly picked it out by process of elimination. With the other brands thrown in I could well miss a few.
[EDIT] if it helps, it seems to me that having a "Pepsi Challenge" is like having an "Orange Challenge" where the other contender is a lime. It's not exactly gonna be hard to tell which one you're dealing with, even if the sample's the same size and you're blindfolded. Throw in a half-dozen other citrus fruits and yeah, I could see getting a couple of them wrong but just those two? No. Judging from the reaction here, though, I'm starting to wonder if I need to re-evaluate my sense of smell/taste. Maybe it's not only farther from normal than I thought, but in the opposite direction.
> if it helps, it seems to me that having a "Pepsi Challenge" is like having an "Orange Challenge" where the other contender is a lime.
One thing you might not be realizing is that many people have absolutely shot their palates with modern flavorings, sugar bombing, etc. (though these days, smoking at least is less of a thing). I too don't have trouble telling the difference between Coke and Pepsi (and have done it blind), but if you took away visual cues, I think you'd be surprised how many people would bilge even the orange/lime test.
Once when I was in college, I could get Pepsi from the nearby vending machine but no coke. I figured, "pepsi and coke are basically the same, this will be fine!" and proceeded to pour some bourbon into my pepsi.
It turns out that they are not the same, and there's a reason lots of people order whiskey and coke and nobody orders whiskey and pepsi.
I've tested coke/pepsi/RC by random identical cups and I was able to tell, but it was more difficult than I expected it to be. I believe some of that is the way your brain works to where, if you believe you know what you are about to eat/drink, it primes you with your memory of the flavors. Going in blind makes it more difficult to do so.
To me at least, Coke has more citrus notes and is a bit more sour. RC, at least in the US is slightly more bitter and also seems to have a slightly sweet aftertaste, but not that different from Coke. Pepsi is more sweeter as well, and doesn't have the citrus hit.
The more interesting difference is Sugar cane Coke, like they have in Australia, and Corn Syrup. They are both equally sweet, IMO, but the corn syrup has a different aftertaste and texture. Still mostly identical.
The Pepsi Challenge doesn't really work in Australia, because Pepsi here tastes like the HFCS Pepsi in the US (yergh), whereas Coke here is made with sugar and is much nicer.
I never really understood the point of the Pepsi Challenge until I went to the US and had HFCS Coke, which tastes much more like Pepsi. The same is true of Coke Zero, which the ads here loudly proclaim "tastes just like regular Coke". Yeah, regular HFCS Coke, not sugar Coke. Yuck.
Interestingly enough, when I used to drink Coke Classic, and tried a Mexican Coke which uses real sugar I did not like the taste compared to HFCS coke. Now I prefer Coke Zero, which tastes very similar, but when I would go back to Coke Classic I would find it too sweet.
I think a lot of it is just which taste you're accustomed to.
The Matrix kind of did this, with the switch in color saturation & tint between "inside" the matrix and "outside." Inside was desaturated and tinted green; outside was desaturated and tinted blue. At the time it was considered a nuanced way of exaggerating the difference between the two.
The Wizard of Oz used this in the sense that they saved the change (from black and white to color) for a later point I the movie (about 7 minutes in, iirc). Rather than the movie starting in color the transition was used to ad splendor to the world of oz.
No Pepsi just tastes better. The whole people prefer coke when drinking a whole can comes from Blink where a Pepsi scientist throws out three or four different reasons why kiosk testing might not reflected by consumer purchasing. It ends with both the scientist and gladwell saying "brands are powerful".
Coke has a slight vanilla flavor that Pepsi doesn't have. I generally prefer Pepsi to Coke, but sometimes I have a taste for Coke because of that slight vanilla flavor.
On the other hand, I tend not to drink pop for long periods on end. My first pop in a long while always tastes incredibly syrupy, to the point where it's borderline unpalatable. If I have more than a couple of pops in a short period it starts tasting like what I 'remember' it tasting like.
Right, Pepsi is kids' soda. It's a candy pop. There's no point in sipping it chilled, because there's no complex flavor to appreciate. Coke on the other hand, goes well with alcohol, and also has a very nice mix of spices like nutmeg, vanilla, and bitters, with greater carbonation, for a very nice slow sippable drink when chilled at the right temp. Coke is a mans' drink. Pepsi is for slobs who drink soda, period. For someone who rarely drinks soda, a coke is acceptable whereas a pepsi is just gross.
I'm exactly the opposite. I'll sip Pepsi chilled, but when I drink Coke, I'll chug it to satisfy a thirst, never stop to sip it - if I do, I generally don't enjoy the taste, while with Pepsi I enjoy the nuances of the flavour.
I don't get why you say it has greater carbonation. The carbonation in Coke gives a harsher feel, which I tend to dislike other than when its hot and I'm very thirsty. Pepsi gets frothier, and is more mellow, but in overall levels of carbonation I don't think there's much difference.
The only other cola than Pepsi I'll sip is RC, which has a strong caramel undertone.
Wow, I don't think I've ever seen someone analyse Coke to such a degree, and it's pretty fascinating. I've drunk probably gallons of the stuff in my life and I couldn't tell you what it tastes of other than Coke.
A nice coke from a glass bottle is really enjoyable. But I rarely indulge. Soda is just a way to tax ones pancreas far too hard. I guess my lack of drinking it often makes me admire it more.
I only drink glass-bottle Coke sans corn syrup, and I only get to do that when visiting the Philippines (I don't go to Mexico very often—have only been there once). There, they use cane sugar to sweeten it instead of high fructose corn syrup. It tastes different, and to me, better. It seems more refreshing, especially when chilled and drinking it in a tropical setting.
I have the mexican cokes but strangely enough I actually prefer the glass bottled regular coke. The mexican coke taste very sticky. I am crazy arent I?
Whoops.. thank you for pointing that out. I have in fact read Blink, so that is probably where I picked up this dubious factoid. I need to read it again to refresh my memory so I don't find myself unknowingly quoting it.
It's one of those things I tracked down after seeing one to many people say it as if it was a settled fact (never mind of course that there isn't really reason to assume people wouldn't prefer an entire can of the sweeter cola)
To me, Diet Coke tastes "crisp", while Diet Pepsi tastes "slimey". I can tell the difference in a heartbeat and I dislike Diet Pepsi (while I drink a lot of Diet Coke).
...and then it's still better when drinking the whole can.
Coke is bitter in the wrong ways. I can't describe it any better than that, I love IPAs so it's not like I'm against bitter drinks but give me a Pepsi any day.
I mean I truly don't care that much in the end, I'm definitely not one of those silly who will refuse one or the other, but it's not just about the initial sip being better.
I prefer them in different instances. I can enjoy Pepsi at any point - the sweetness lets me sip it and enjoy it whether or not I'm particularly thirsty or feel a particular desire for something sweet. While with coke I tend to need to be thirsty or really have an urge for something sweet to enjoy it, but in that situation I tend to prefer it. I'll chug Coke but sip Pepsi. It's very possible that's down to brand presentation - e.g. the Coke association to the "bottle opening sound" is very real - their marketing is so extremely ingrained in modern culture.
"Sweeter" is also a subjective term. They might have the same amount of sugar, but Pepsi definitely tastes sweeter than Coke when just opened.
To me, for lack of a better word, Coke has "harsher" bubbles that somehow drown out the sweetness. Which is why a can of Coke that's been open for an hour is way too sweet to me.
The bite from the carbonation is the flavor of carbonic acid, which is unstable and will resolve back to H2O and CO2 when not under pressure. A heavier carbonation ends up having a higher concentration of carbonic acid when you first open it up, but as the bubbles burst the concentration goes down.
While it differs for different cultivars, I don't think "a lot more" is true in general. For the best tasting commercial varieties, I think they are roughly comparable.
Hayward Kiwi (the most common commercial variety in the US) are harvested fairly hard at about 6 Brix (approximately percent dissolved solids assuming those solids are sucrose) and ripen up to about 12-14 Brix.[1]
Strawberries are usually 8-10 Brix, but a peak of the season fully ripe (and delicious) modern variety like Seascape or Tristar might be 12-14 Brix[2], the same as a fully ripe kiwifruit.
I suppose it depends strongly on the particular cultivar. I know I was surprised by the difference when I looked it up a couple of years ago. I was doing a keto diet at the time, so you read a lot of nutrient tables.
According to these claims, Pepsi was served chilled, while Coca-Cola was served at room temperature, thus making the Pepsi more appealing.
So that anecdote is bullshit. Everyone with refined tastebuds knows that Pepsi taste like sweetened dishwasher liquid and Coke is much more spiced and refined with notes of bitter vanilla, nutmeg, and pepper. Pepsi is what people who eat Doritos and Mountain Dew prefer, ie. they don't care what they consume.
If you are already eating junk, soda is not appreciated, it's consumed rapidly. All soda is going to be similar in that vain. The point of coke is that you can put a glass on ice, and drink it very slowly for the flavor. Drinking soda in any other capacity doesn't make much sense, and is poor decision healthwise.
