Yahoo hasn't been a search company for a very long time, having used Google's search results as early as 2000 and having used Microsoft since 2008: http://searchengineland.com/library/features/google-yahoo-se...

Yahoo considers itself a "media" company. And therein lies the problem.

I read the WSJ, FT, NYT, RCP, and The Hill if I want exposure to the "media". And HN for light entertainment.

There is no way that I would look at inane posturing on Yahoo's blogs.

That's your choice, but Yahoo's content verticals provides a huge proportion of their overall pageviews and ad revenue. The successful ones, like Yahoo Finance, are still huge.

Ad space. They need to do something with their audience. They tried various content niches. Some failed, some didn't.