I see why you were downvoted for the initial comment, but I don't see why you are being downvoted for this one. This seems like a creative list of alternatives to back your complaint. Personally I don't think the name should change at all. Although, I do like ff for the alternative name you could give it in your head that describes the exclamations of the processes involved. Upvoted for creativity and constructivity.

Edit: also, dms? o_O ...