TikTok’s popularity is already waning in the U.S. Installs of the app are down 33% YoY in November, from 6.6MM in November '21 to 4.5MM in November '22. -0.3% YoY worldwide.
In fact, Facebook, Instagram, and WhatsApp outgrew TikTok and even YouTube during this period:
It's down across the board except for Facebook apps, meaning Meta probably increased their advertising budgets during this timeframe relative to the others.
A lot of the lavish perks they’ve showed have been part of these companies since these two young women were toddlers.
It’s privilege discourse meeting the cringey nature of TikTok.
You should have shorted Meta the day this video dropped. Not because it showed lazy workers, but because the worker shared it on TikTok, not a Meta-owned property.
Yes, and once we answer the question "How come Twitter is the centre of culture for monetizable users yet appears to be unmonetizable" we'll have the answer to why twitter's stock price has been stagnant for years.
Personally, I think the answer is "twitter is popular because it isn't monetized, when it gets monetized it won't be popular".
I work from home, my in my day also consists of working out at the [home] gym, making coffee [in the kitchen], sometimes getting a view from my deck while working, walking the dog to the park, dinner and a movie with my wife and dog.
These things are just recruitment videos. They're made to get lots of views by being a little controversial. Their HR departments want people to see the free coffee, fancy office, etc.
These videos are more a tiktok trend for flexing than an HR thing. They attract a lot of negative attention, most unjustified IMO. I don't think ideal candidates for big tech would find these videos that appealing anyway.
I thought about starting my own TikTok page dedicated to programming so I recorded one about why I still prefer C++ over Rust. While I got decent views for the subject matter, I got roasted by 12-year-olds in the comments section. The top one implied the real reason I preferred C++ was because I’m a boomer, and it was apparently written by someone who likes to upload Roblox music videos. My page has since been made private.
I can take toxic Reddit, HN, and even Twitter comments, and while I found the whole situation hilarious there’s something frightening about opening my whole identity for hordes of anonymous people to judge. There’s a power imbalance that doesn’t seem to bother a subset of Gen Z or the general population who continue uploading content there.
Maybe it’s just me, but I find the concept of hiding behind my profile picture while I speak to potentially hundreds of people in my pajamas to be not nearly as frightening as uploading a video of myself for hordes of 12-year-olds to roast in the comments. There seems to be enough everyday people comfortable enough to do that on TikTok to make it work, though.
Clubhouse’s demise seems to come from entering such a mature space without much of a marketing budget, then. Not enough extroverts know about it to keep the app interesting 24/7 and not much incentive to keep returning to talk on it as well.
I wasn't comparing the creator threshold with TikTok; that's a much bigger leap for me too (though it probably wouldn't have been when I was a teenager, if I was sharing stuff with people my own age).
I was comparing it to Twitter, Facebook and (original) Instagram, etc, in which a much greater proportion of users are posting content rather than just consuming.
It's the having time to think about what you're writing/posting that makes people more comfortable posting on those platforms. And of course you can hide behind an avatar on those platforms too.
Did that actually happen? I thought the Saudi Arabia hack was a convenient tale conjured up by Bezos’ team to cover up that his girlfriend was the one sending his pictures and messages to her brother, who in turn tried selling it to the National Enquirer.
Other way around, National Enquirer was the fence using the brother as a cover story for the hack. (National Enquirer is a friend of Saudi Arabia by the way, if you didn't catch the special edition "The New Kingdom" magazine published by their parent company)
