TikTok’s popularity is already waning in the U.S. Installs of the app are down 33% YoY in November, from 6.6MM in November '21 to 4.5MM in November '22. -0.3% YoY worldwide.
In fact, Facebook, Instagram, and WhatsApp outgrew TikTok and even YouTube during this period:
It's down across the board except for Facebook apps, meaning Meta probably increased their advertising budgets during this timeframe relative to the others.
In fact, Facebook, Instagram, and WhatsApp outgrew TikTok and even YouTube during this period:
https://twitter.com/eric_seufert/status/1602045164016615428?...