I'm not seeing where EA lost it's soul simply because it made the correct business decision to not go with the CEOs idea of 3DO. It was a bad decision especially given Sony's upcoming entry. The fact that the then-CEO decided to make an offshoot company instead of miring EA with trying to go into the hardware field was probably one of the better ones to keep EA functioning well. However, despite EA not backing their CEO's offshoot company, I don't see how that signifies that they lost their soul. I think people would attribute it more to the move to yearly releases, consuming studios for their IPs, etc. Rather than choosing to not promote a specific piece of hardware. Like I really want to like 3DO and it's open spec ideas, but holding a grudge over not getting exclusives just makes me think less of the guy.