I've been using Leanpub to write my first ebook doing the "1000 words a day" thing for 2 weeks now. I thought I would see if I've learned enough from running Candy Japan to do a book on subscription boxes.
It's been a really pleasant experience so far, although my chosen topic feels a bit broad, as it encompasses everything from running a website to marketing, shipping, packaging, curation, customer service etc. and it feels difficult to really get too deep into any subject. And the reality is that running such a box by yourself is exactly about being a generalist in all of this stuff.
I'm plotting a way to A/B test these covers. Maybe do an ad campaign with 1/6 of traffic getting each cover and see how many email signups each one gets. My leanpub page is looking rather bare now without one: https://leanpub.com/subscription-box
It's been a really pleasant experience so far, although my chosen topic feels a bit broad, as it encompasses everything from running a website to marketing, shipping, packaging, curation, customer service etc. and it feels difficult to really get too deep into any subject. And the reality is that running such a box by yourself is exactly about being a generalist in all of this stuff.
At this point I have about 60 pages written and am now commissioning a book cover on 99designs: https://en.99designs.jp/book-cover-design/contests/create-e-...
I'm plotting a way to A/B test these covers. Maybe do an ad campaign with 1/6 of traffic getting each cover and see how many email signups each one gets. My leanpub page is looking rather bare now without one: https://leanpub.com/subscription-box