I don't understand your point here. Is it that you don't like the sloppy journalism at phys.org? Or that you don't want to bother with reading pre-prints from researchers at schools that aren't Berkeley?
What? Of course it's sloppy journalism. Stating who did the research is important. It's less important in this situation since they link to the actual paper, but it's one of the first things you want to know when you do a report (Who, what, where...). Being incomplete is bad enough, getting it outright wrong is even worse.
