Always a good re-read: The world was out to dupe and enslave you, but he, Paul Graham, was — disinterestedly, dispassionately — going to get you out of here alive, armed only with Lisp, random facts about medieval Florence, and deep knowledge of Business Things.
It's scary how many of pg's early startup article titles can be rephrased as "Top 10 secrets VCs don't want you to know!"
Establishing brands/personalities is easier when you are sharing elite wisdom with unwashed masses. It makes the reader feel special and in some ways indebted to you (even if that wasn't the intended effect in the first place).
http://www.evanmiller.org/the-other-money-problem.html
It's scary how many of pg's early startup article titles can be rephrased as "Top 10 secrets VCs don't want you to know!"
Establishing brands/personalities is easier when you are sharing elite wisdom with unwashed masses. It makes the reader feel special and in some ways indebted to you (even if that wasn't the intended effect in the first place).