They're designed to trick you, so I don't think any population, no matter how sophisticated, should trust themselves to correctly identify malicious websites 100% of the time.
Additionally, some sites may potentially contain exploits that run as soon as you visit the site (vulnerabilities in plugins like Java or Flash, drive-by downloads, etc.) in which case it doesn't matter if you correctly identify the website as malicious and hit the "Back" button - it's already too late. Much better to avoid loading the content at all, which is exactly what is achieved with SafeBrowsing.
Additionally, some sites may potentially contain exploits that run as soon as you visit the site (vulnerabilities in plugins like Java or Flash, drive-by downloads, etc.) in which case it doesn't matter if you correctly identify the website as malicious and hit the "Back" button - it's already too late. Much better to avoid loading the content at all, which is exactly what is achieved with SafeBrowsing.