The value of the IMAX trademark is that it's a set of standards for image projection, which is how it's being used in the quote. As if the product, which is concerned with image projection, is up to those standards.
Harley-Davidson, to my knowledge, isn't involved in image projection standards.
Say a lamp which isn't UL certified had a quote "It's like having a UL certified lamp in your house!" Would that seem ok? Or maybe questionable?
> The value of the IMAX trademark is that it's a set of standards for image projection, which is how it's being used in the quote
What article did you read? The quote most certainly did not refer to IMAX as a "set of standards for image projection". Here's the quote again:
> "The jump up in tech between playing a normal video game and playing with Kinect was X. The jump between a regular game and playing a room scale VR experience is X times 100. It’s like saying, 'I have an IMAX theater in my house.' It’s so much better that we can get away with a cumbersome setup."
There's nothing here about standards for image projection. The quote doesn't even compare the visual quality of SteamVR to IMAX. It says the jump in experience from a regular game to "room scale VR" is like the jump of putting an IMAX theater in your house. The quote is specifically about the huge improvement in the experience. You can tell because he literally referred to the "experience".
And none of this matters, because even if he had actually been saying that SteamVR looks like an IMAX screen, that would still not create consumer confusion. Comparing products' quality is a reasonable thing and we do it all the time without creating confusion. Someone reviewing a Samsung LCD could say that it looks as good as their Panasonic plasma, and this is a reasonable and probably useful comparison to make. It wouldn't confuse any reasonable person into believing that Panasonic was manufacturing, certifying, or licensing Samsung displays (or vice versa).
> Say a lamp which isn't UL certified had a quote "It's like having a UL certified lamp in your house!" Would that seem ok? Or maybe questionable?
It seems like a stupid thing to say because the statement doesn't make a lot of sense. Saying "It's like having a UL certified lamp in your house!" is kind of like saying "It's like having a car that won't kill you in a crash!" It reads like sarcasm. No one would make this comparison in a serious way.
But no, I don't think it creates any kind of consumer confusion.
"The jump up in tech between playing a normal video game and playing with Kinect was X. The jump between a regular game and playing a room scale VR experience is X times 100. It’s like saying, 'I have an IMAX theater in my house.' It’s so much better that we can get away with a cumbersome setup."
You can't see how that quote implies it's up to IMAX standards? Why even use the IMAX name if not to invoke the idea that it's up to their standards?
It's the experience jump. (These are literal words from the quote.) He could have said the improvement is like driving a McLaren P1 to work. It wouldn't mean it's literally supposed to be the same as driving a McLaren.
You're completely missing the point anyway. You keep debating your ridiculous interpretation of the quote and it doesn't matter because even if your interpretation of the quote were correct, there would be no confusion created. Here, I'll say the thing you're pretending the quote says:
"SteamVR looks exactly like an IMAX screen"
No one will read that and think IMAX is selling, licensing, creating, or certifying SteamVR, because there's nothing in there that says that. Nor will anyone thing that SteamVR and IMAX are the same thing, because if they were the same thing, you wouldn't be comparing them.
The value of the IMAX trademark is that it's a set of standards for image projection, which is how it's being used in the quote. As if the product, which is concerned with image projection, is up to those standards.
Harley-Davidson, to my knowledge, isn't involved in image projection standards.
Say a lamp which isn't UL certified had a quote "It's like having a UL certified lamp in your house!" Would that seem ok? Or maybe questionable?