Use a common word with positive meaning in your movement to cause confusion and they try to own the word.
It also easier to make your opponent looks bad.
Saying a software isn't "free" makes other people feel like the software is bad when, in fact, it's only not their movement's definition of free.
Saying a software isn't "free" makes other people feel like the software is bad
Really? I've never seen that, except when the "other people" understand that to mean it doesn't fit the FSF's definition. People who don't know about the FSF's definition would just think it's paid software, not "bad", in my experience.
What software are you thinking that is considered "free" (and not in the sense of cost) by some people but doesn't fit the FSF's definition?
Use a common word with positive meaning in your movement to cause confusion and they try to own the word.
It also easier to make your opponent looks bad. Saying a software isn't "free" makes other people feel like the software is bad when, in fact, it's only not their movement's definition of free.