Yeah, historic Apple advertisements for the Macintosh were in the tall, thin serif Apple Garamond font [1], but the system font for the Macintosh was Chicago, a less-tall-proportioned, heavier sans serif.
I would have appreciated a type sample or maybe some mostly-vapid sketches of a few letterforms, but I didn't really expect the entirety of the text itself to be set in the system font.
(I miss Chicago. I kind of want to see a hacked up OS X using Chicago or at least Charcoal as the system font....)
[1] http://www.newyorker.com/wp-content/uploads/2011/10/mac-ad-1...
I would have appreciated a type sample or maybe some mostly-vapid sketches of a few letterforms, but I didn't really expect the entirety of the text itself to be set in the system font.
(I miss Chicago. I kind of want to see a hacked up OS X using Chicago or at least Charcoal as the system font....)