Sure it is. Everyone's exposed to the "average" person's top 10 or so results. With personalized results, potentially millions of different pages are exposed as the top 10 or so results depending on who's searching.
You get stuff that's a little more relevant to your usual interests, which places you in your own bubble, but IMO that's better than everyone in the world being in the same shared bubble.
I don't think you understand the term "search bubble". It's a bubble because you're cut off from the rest of the world, like the boy in the bubble.
The only way everyone getting the same results is a "bubble" is if you consider us living within the atmosphere of Earth as being in a "bubble".
> You get stuff that's a little more relevant to your usual interests
Did you even read the linked page?
Claiming that getting results that are in-line with your pre-disposed ideas (which are expressed through the profile Google/etc have of you) is like claiming that a board of directors full of yes-men is a great recipe for success.
> It's a bubble because you're cut off from the rest of the world, like the boy in the bubble.
Everyone getting the same narrow set of search results for a term based on global popularity means everyone's cut off from more diverse search results. We've seen research that indicates people click only the top couple results. IMO, that's a big bubble.
> Claiming that getting results that are in-line with your pre-disposed ideas (which are expressed through the profile Google/etc have of you) is like claiming that a board of directors full of yes-men is a great recipe for success.
And giving everyone the same results is like having a single board of directors for everyone.
You get stuff that's a little more relevant to your usual interests, which places you in your own bubble, but IMO that's better than everyone in the world being in the same shared bubble.