> (they have a Prime equivalent where you pay £11 a month to get free deliveries on orders over £40, within a one-hour time slot, usually available at about 24 hours' notice)
This is great. The last time I looked (admittedly not too recently), delivery in my area of the US was just too expensive to bother, living around the corner from a supermarket and all. If it got cheaper, I'd be on that in a second.
As for the market opportunity, I'm almost positive I saw a site that "translated" sizes between brands, but I can't find the thing anymore. It's worth searching for though.
In my experience, you sort of need to be in a situation where either 1.) You're price-insensitive and really don't like going to the grocery store or 2.) It's inconvenient to go to the store (no car, young kids, not very mobile). The one time I used grocery delivery was when I was on crutches. Peapod was "OK" but the selection was less than the store, they'd be out of things and either didn't substitute or would substitute something I didn't want, and required a bit of planning. I last looked at their site a month or so ago and it looks exactly like it did those 10 years ago.
Instacart, on the other hand, I might use given that there's no Whole Foods especially convenient but--doubtless for exactly that reason--it's not available in my area.
> It's inconvenient to go to the store (no car, young kids, not very mobile).
Or... "have a job and don't like to waste time shopping". Seriously it's much faster to order it online, and delivery is like £2 or something. Plus there is usually a better range online, and you can see how much you are spending before you get to the checkout.
Personally, I prefer to look at the produce, meat, and fish. That said, if there were better delivery options available in my area, I'd probably use them at least some of the time. But Peapod is my only option and it's not great IMO; it certainly doesn't have the selection that the B&M grocery stores do. (And if I'm going to have to go to the store anyway for some things, I don't find much of a win in having some of my groceries delivered.)
> As for the market opportunity, I'm almost positive I saw a site that "translated" sizes between brands, but I can't find the thing anymore. It's worth searching for though.
Small world I guess. I'm working on a project that is aiming to solve this exact issue - http://shopolette.com. Very early days though.
This is great. The last time I looked (admittedly not too recently), delivery in my area of the US was just too expensive to bother, living around the corner from a supermarket and all. If it got cheaper, I'd be on that in a second.
As for the market opportunity, I'm almost positive I saw a site that "translated" sizes between brands, but I can't find the thing anymore. It's worth searching for though.